Wednesday, 30 May
Sustainable Brands and Innovations
Innovation in goods and services is key to meeting the sustainable challenges of today and tomorrow. How are companies working to align their strategies and business models to capitalize on this need? Does this demand work differently with new product and service innovations?
Sustainability Hub is hosting a seminar for practitioners to come and share experiences in building a sustainable brand. Maybe you are currently on the road towards a more sustainable product, or perhaps you have already done work on this topic and you would like to share learning points, success criteria, and possible challenges and pitfalls?
* CEO, Erik Volden, Kavli (Effects of increased visibility of Kavli’s social responsibility in branding and communication)
* CEO, Bent Myrdahl, Q-Meieriene
* Creative Director, Petter Gulli, Good Morning (Communication of sustainable brands)
* Co-Founder & CTO, Mads Simonsen, Ducky (Gamification of sustainable behavior)
* Head of Sustainability, Margrethe Sagevik, NSB ( Winner of Sustainable Brands Index 2018 - But Why?)
*Managing Director, Jens-Petter Ring, Greater Than A (Building a Sustainable Brand)
When: Wednesday, 30 May. 12:00 – 14:00. Coffee and light lunch will be served from 11:30. We also encourage you to stay and mingle after the event is over.
Place: Gymsalen, 4th floor, Sentralen, Oslo
Price: Free. - Registration is mandatory and binding. Places will be given on a first-come first-serve basis.
Registration: This event is by invitation only. To request an invitation, send an email to email@example.com.
11:30: Registration, Coffee & Light Lunch
12:00: Introduction, by S-HUB / Andreas Friis
12:05: Key presenter, CEO Erik Volden, Kavli Group
12:20: Possible questions to Kavli, facilitated by S-HUB
12:25: Key presenter, Creative Director Petter Gulli, Good Morning
12:40: Possible questions to Good Morning, facilitated by S-HUB
12:45: SHORT BREAK
12:55: Introduction of cases and the rest of the seminar – dialogue, by S-HUB
13:00: Case 1 - Ducky: Gamification & incentivization of sustainable behaviour
13:05: 15 min table discussions / open reflections
13:20: Case 2 - NSB: Winner of Sustainable Brands Index 2018 - Why?
13:25: 15 min table discussions / open reflections
13:40: Case 3 - Greater Than A: Building a sustainable brand
13:45:15 min table discussions / open reflections
14:00: Wrapping up - Closing Remarks – possible to mingle until 14:30