While sustainability remains a hot topic in business in Norway and abroad, it is often reduced to a communication effort or the marketing of a new product line. Although many companies are making valiant efforts in integrating sustainability into their strategy, accusations of greenwashing abound, and satisfying explanations of how companies can become sustainable while remaining profitable remain elusive.

The first annual S-HUB Sustainability Strategy Summit seeks to address these questions, and at this half-day seminar you will hear the latest research on the nexus of purpose, strategy and sustainability, several leading company examples, and be involved in interactive problem solving together with the other participants.

Date: Wednesday March 13 
Time: 08.30-12.00 (Breakfast from 08.00)
Place: Litteraturhuset - Amalie Skram
Admission: kr 990,- plus VAT; Free for S-HUB corporate members
Tickets: Reserve your spot here

---

Agenda

• ​08:00 Breakfast and registration
• 08:30 Welcome
  • Andreas Friis, Executive Director, S-HUB
• 08:40 Purpose as strategy – How do leading companies embrace purpose for a sustainable future?
  • Micael Johnstone and Adam Lowenstein, EY Beacon Institute
• 09:10 Sustainability as practice. On sustainability champions and how they make change happen in their own organizations
  • Erlend Aas Gulbrandsen, Høgskolen i Innlandet
• 09:30 Coffee break
• 09:45 What challenges do companies face when integrating sustainability in their strategies?
  • 09.45 - 10.15 Kaj Török, Chief Sustainability Officer, Max Burgers
  • 10.20 - 10.35 Ane Furu, Director, New Mobility Services, Møller Mobility Group ​
  • 10.40 - 10.55 Ina Othilie Vikøren, Sustainability Manager, H&M Norway & Iceland
• 11:00 Group discussions on applying new approaches to sustainability strategy to concrete case examples
  • Facilitated by S-HUB
• 11:45 Summary
• 12:00 Finish

---

About the speakers 

​


Micael Johnstone is an innovation and purpose strategy leader at the EY Beacon Institute - a corporate purpose strategy hub bringing together business leaders, board members and academics. Micael advises leading businesses on purpose strategy and implementation and has a deep knowledge of purpose innovation and implementation. LinkedIn 

Adam Lowenstein is a purpose advisor specializing in content development and thought leadership for the EY Beacon Institute. Adam currently leads a year-long research project with Oxford University Saïd Business School focused on better understanding how companies drive purpose into long-term strategy and decision-making. LinkedIn 

Erlend Aas Gulbrandsen is a researcher and consultant on corporate sustainability. Erlend is currently finishing his PhD at Høgskolen i Innlandet, on the topic of sustainable business model innovation. He is particularly interested in how companies and individuals work with sustainability as a strategic priority. Erlend has published several book chapters and scientific articles on corporate sustainability. LinkedIn

Kaj Török is CRO (Chief Reputation Officer) and CSO (Chief Sustainability Officer) at MAX Burgers. After ten years as an external advisor to MAX he became an integral part of the companies top management team in 2016. He has been instrumental in MAX’s commitment to developing climate-positive hamburgers.  ​LinkedIn

Ane Furu is Head of New Mobility Services at Møller Mobility Group, responsible for developing and managing the Group’s Mobility strategy. The firm is preparing to take a key position in urban smart mobility solutions and plans to replace more than 30 percent of today’s revenues from new mobility services by 2030. Sustainability is one of the key drivers for this change. Ane also sits on the board of Urban Infrastructure Partner. LinkedIn 

Ina Vikøren is Sustainability Manager for H&M in Norway and Iceland. She is making sure our two countries will reach H&M’s ambitious goals on being 100% circular & renewable, 100% fair & equal and 100% leading the change. She holds a masters degree in Industrial Economics and Entrepreneurship from NTNU with a specification in Sustainable Business Models for a Circular Economy. She has previously worked with the World Wildlife Fund (WWF), Innovation Norway, the Norwegian Environment Agency (Miljødirektoratet) and as a consultant within her own company on sustainable business strategies. The fall 2018 she started her role as the Sustainability Manager in H&M because as she says: “ A company of this size and scale has a responsibility as well as a great opportunity to lead the change towards a more sustainable fashion and design industry”. LinkedIn