The S-HUB team |
At S-HUB we strive to create an environment with trust, respect and inclusiveness. We value an entrepreneurial mindset, intellectual curiosity, positivity and ownership in all of our team members.
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ANDREAS FRIISREad Bio
Andreas Friis (b.1982) is Founder and Executive Chair of Sustainability Hub Norway. He is the intellectual architect behind the concept and works on formulating the vision and direction as well as walking the talk with the team. Our founder Andreas has moved into a role as Executive Chair where he will focus on long-term partnerships, innovation and content for S-HUB. Andreas is passionate about value-based leadership and how purposeful businesses can help solve big problems. He has 10+ years of experience working with sustainable business models, social enterprise, hybrid companies and sustainability - including as a serial social entrepreneur himself. Prior to building Sustainability Hub Norway, Andreas started and managed his own social enterprise & food company called Live Arctic. He has previously served as the Director of Strategy and Business Development at Me to We in Toronto, Canada (now We.org), where he helped build and create growth for a new sustainable social enterprise in Canada and the US. He is also the co-founder of Lederforum Grenland and football club FK Grenland. Andreas has a B.Sc and M.Sc in Economics & Business Administration from the Norwegian School of Economics (NHH). He also holds a B.A in Comparative Politics from the University of Bergen. |
IDA AANDAL RØIJENREad Bio
Ida is a strong relationship builder with international experience and expertise in sustainability and innovation. Driven by a passion for seeing impactful transformations, she channels her energy into future-fit solutions and interdisciplinary collaborations. Her academic background includes degrees in Green Growth and Competitiveness, as well as Digitalization, Innovation, and New Business Models, earned through the Executive Master of Management program at BI (2021-2023). This education has equipped her with deep insights into balancing sustainability with business development, leveraging opportunities in the circular economy, and developing strategies for green growth, innovation, and digitalization. With 15 years of experience across management, consulting, communication, and event management, Ida has worked with organizations like Sustainability Hub Norway (S-HUB), Design and Architecture Norway (DOGA), Statsbygg, and various private-sector companies. This experience has helped her build a broad network and a solid track record of delivering high-quality results. In 2023, she served as an alternate jury member for the DOGA Award for Design and Architecture, where she assessed projects' environmental sustainability. |
MARIE K. RAAHOLTREad Bio
Marie is currently pursuing a master's degree in Innovation and Sustainable Development at NTNU, building on her bachelor’s degree in Digital Business Development. Her bachelor thesis focused on sustainability in large sports events and was carried out in collaboration with the 2025 FIS Nordic World Ski Championships in Trondheim. Marie’s cross-disciplinary expertise spans technology, business, and societal development, with a focus on integrating sustainability into business strategies. She thrives in collaborative environments and believes that the power of cooperation and sharing of knowledge across different sectors and industries is one of the biggest factors when it comes to making a change. |
DIMITAR VLAHOVREad Bio
Dimitar is a senior sustainability expert, working with companies to chart their path to becoming truly sustainable and/or regenerative. He co-designed and led work on Sustainable Brands' Brand Transformation Roadmap, an orientation and navigation tool that guides brands with practical next steps and recommended resources at every stage of their sustainability journeys. |
As a team, we believe in "diversity in discussion, unity in decision", while striving to reach common goals, including personal sustainability and growth. This, to succeed at what truly matters and enable the change and impact we want to see; in ourselves and in the S-HUB community as a whole.
The Executive Board
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Marianne Condrup
Board Member and Director of Finance |
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