At S-HUB we strive to create an environment with trust, respect and inclusiveness. We value an entrepreneurial mindset, intellectual curiosity, positivity and ownership in all of our team members. As a team, we believe in "diversity in discussion, unity in decision", while striving to reach common goals, including personal sustainability and growth. This, to succeed at what truly matters and enable the change and impact we want to see; in ourselves and in the S-HUB community as a whole.
The S-HUB Team
Katrine Sundbye is our Managing Director in S-HUB. She is an experienced leader, with a particular edge when it comes to building new, innovative service offerings and driving complex transformations.
Katrine believes the solutions the world needs are created in the intersections; through shared knowledge and collaboration across different stakeholders and disciplines in business, education, government, and research.
Katrine holds a masters degree in Media and Communication and has broad leadership experience from a wide range of businesses, spanning 9 years in various global roles in DNV and 15 years leading teams and transformation projects for clients as a consultant in Accenture, Bekk, and NoA.
In recent years, she has been Client Director and Executive Advisor at The North Alliance (NoA), the leading Nordic group of creative agencies, where she has focused particularly on how technology and
design driven innovation are enablers for sustainable business transformation.
Ida believes in the transformative power of creativity and innovation, and she is impassioned to accelerate meaningful change through sustainable business models. She is driven by an impatience to see impactful transformations unfold, and continue to channel her energy into initiatives that contribute to a greener, more sustainable future.
Her academic journey includes a comprehensive exploration of Green Growth and Competitiveness, coupled with expertise in Digitalization, Innovation, and Business Models, attained through the Executive Master of Management program at BI (2021-23). This educational background has equipped her with a profound understanding of strategies for green growth, innovation, circular design, and overall business strategy.
She brings over 15 years of experience to the intersection of communication, design, architecture, and sustainability.
Throughout her career, she has played pivotal roles in communication, international PR, networking, and project management. Notably, her tenure at Design and Architecture Norway (DOGA), Statsbygg, and work in the private sector has enriched her experience. At DOGA, she was responsible for international design weeks and served as the subject manager for the dynamic field of furniture and interior design.
Idas leadership extends to organizing and marketing events and exhibitions, where she has successfully brought together diverse stakeholders and championed model projects. In 2023, she contributed as an alternate jury member for the DOGA brand for design and architecture, with a specific focus on evaluating projects for their environmental sustainability.
Andreas Friis (b.1982) is Founder and Executive Chair of Sustainability Hub Norway. He is the intellectual architect behind the concept and works on formulating the vision and direction as well as walking the talk with the team.
Our founder Andreas has moved into a role as Executive Chair where he will focus on long-term partnerships, innovation and content for S-HUB.
Andreas is passionate about value-based leadership and how purposeful businesses can help solve big problems. He has 10+ years of experience working with sustainable business models, social enterprise, hybrid companies and sustainability - including as a serial social entrepreneur himself.
Prior to building Sustainability Hub Norway, Andreas started and managed his own social enterprise & food company called Live Arctic. He has previously served as the Director of Strategy and Business Development at Me to We in Toronto, Canada (now We.org), where he helped build and create growth for a new sustainable social enterprise in Canada and the US. He is also the co-founder of Lederforum Grenland and football club FK Grenland.
Andreas has a B.Sc and M.Sc in Economics & Business Administration from the Norwegian School of Economics (NHH). He also holds a B.A in Comparative Politics from the University of Bergen.
Dimitar is a senior sustainability expert, working with companies to chart their path to becoming truly sustainable and/or regenerative. He co-designed and led work on Sustainable Brands' Brand Transformation Roadmap, an orientation and navigation tool that guides brands with practical next steps and recommended resources at every stage of their sustainability journeys.
Silje has just finished her master studies in leadership at BI Norwegian business School, where she wrote her thesis on Green growth, and how BI`s master’s course "Green growth" has contributed to the transition to a more sustainable Norway.
In her thesis she`s been interviewing former students on how they make use of their sustainability knowledge, what changes they have made for their companies and what success criteria and obstacles they meet in their day-to-day life and working with sustainability.
Prior to studying Green Growth she worked as a research assistant at BI , where she made an assessment report on the sustainability and viability of production of ragworms cultivated on sludge waste from land-based aquaculture, under payment from The Norwegian Research Council,
Doing her master thesis, she found that what separates the companies and the people who really succeed with sustainability as a strategy, from those who don`t, is mainly their ability to link sustainability to strategies and finance, and to have an anchoring in the top management. This is by far not the case in practice for all companies, and that is why she would like to work to make this happen.
Currently pursuing a Master's in International Relations at Institut Barcelona d'Estudis Internacionals, Oda is passionate about global affairs and the impact of international organizations. Her Bachelor's in European Studies from NTNU provided a solid foundation in European politics and identities. A one-year study at Kulturakademiet in Barcelona further enriched her cultural adaptability and language skills.
Oda brings with her a rich background in education, sales, and volunteer work. As a Substitute Teacher at Årnes Barneskole, she honed her communication skills and adaptability. In the sales domain, her role as a Sales Assistant at Kvernø Sko AS has equipped her with a keen understanding of customer service and relationship-building. Her summer substitute roles at Nes Miljøarbeidertjenesten and Akershus Energi AS enhanced her versatility, focusing on nursing assistance and office-related tasks.
Additionally, her volunteer contributions as a Board Member at Dragvollkjelleren involved strategic communication and marketing efforts, demonstrating her commitment to community engagement. As a Member of UN Student Trondheim, she played a pivotal role in coordinating events to promote awareness of UN's sustainable goals.
Combining her diverse experiences, she bring a unique perspective to her role, emphasizing adaptability, effective communication, and a passion for contributing to positive change.
The Executive Board
Board Member and
Director of Finance
Marianne Condrup is the Director of Finance for Sustainability Hub Norway. She heads up our financial planning and analysis, alongside her role on our Executive Board focusing on strategy, corporate operations and business model.
After more than 10 years in the sustainability industry in California and Washington, Marianne is excited to contribute to expanding the field at home in Norway. A natural systems-thinker, she specializes in connecting long term strategy with day-to- day implementation, and is a firm believer in the Business Case of Sustainability.
She brings a substantial contribution to our knowledge base of the international landscape of sustainable business. Through many years at Sustainable Brands – a global community of business innovators, brand leaders and sustainability professionals - she brings a unique understanding of the issues, common challenges and solutions in the value chain, as well as a solid network of leading practitioners in the field.
Marianne holds an MBA in Sustainable Business from the Middlebury Institute of International Studies, and a BA in International Business from BI Norwegian Business School. She is G4-certified by the Global Reporting Initiative; the leading standard for Sustainability Reporting worldwide.
Cilia is Co-Founder of Sustainability Hub Norway and works on building our knowledge base on how to successfully integrate sustainability into business.
Cilia is on a quest to redesign society so that the sustainable options are not only available but more convenient than the alternative. She is a firm believer in business as a driving force for the change we need to see happen. As Youth Delegate to the Rio+20 Conference in 2012 and later trainee at the Norwegian Mission to the UN, Indahl got the opportunity to follow the Sustainable Development Goals (SDGs) from inception to adoption in 2015.
Cilia is currently the CEO of EQT Foundation. She previously worked as the Sustainability Director for Aker BioMarine as well as a consultant through KPMG's department on Climate Change and Sustainability Services. Cilia holds a double masters degree in International Business and Sustainable Development from the Norwegian School of Economics (NHH) and HEC Paris. For her thesis work she interviewed 20+ global leaders in sustainable business and analyzed 400+ sustainable business models. Dissecting business models is a keen hobby of hers, and her reflections on the topic can be found at here.
Cilia serves as board member of the Nordic Social Innovation Incubator, SoCentral and sits on the advisory board of EXP group, an impact investment firm.
Ingrid is Co-Founder of Sustainability Hub Norway and works on building our community and creating the spaces for meaningful conversations.
Ingrid is committed to building the global village where voices are heard, people inspired and the right people know each other to handle the complex challenges that our world faces. A partner in Leidar Norway, she supports internationally-minded leaders and companies with their positioning and thought leadership activities. She profiles clients across traditional media through interviews with all levels of media and at global forums such as the World Economic Forum. Ingrid has started Minds of Oslo that gathers curious and passionate people for monthly dinners in Oslo, Council and Circles for conversations that matter.
Before joining Leidar, Ingrid was an account manager at Weber Shandwick in Switzerland and was seconded to Equinor where she served as the company’s regional communications manager for Africa and Latin America. Ingrid holds a BA in Politics and International Studies from The University of Warwick, UK and is the University’s alumni representative in Norway while learning Arabic.