While sustainability remains a hot topic in business in Norway and abroad, it is often reduced to a communication effort or the marketing of a new product line. Although many companies are making valiant efforts in integrating sustainability into their strategy, accusations of greenwashing abound, and satisfying explanations of how companies can become sustainable while remaining profitable remain elusive.
The first-annual S-HUB Sustainability Strategy Summit sought to address these questions, and at present the latest research on the nexus of purpose, strategy and sustainability, several leading company examples, and be involved in interactive problem solving together with the other participants.
Below you will find a summary of the event hosted on March 13 at Litteraturhuset.
Purpose as strategy – How do leading companies embrace purpose for a sustainable future?
Sustainability as practice. On sustainability champions and how they make change happen in their own organizations
Erlend Aas Gulbrandsen, PhD candidate, Inland Norway University of Applied Sciences.
What challenges do companies face when integrating sustainability in their strategies?
Kaj Török, Chief Sustainability Officer, Max Burgers
Group discussions on applying new approaches to sustainability strategy to concrete case examples
Learnings from some of the event's participants.