WeMe - Dare to be Human - By Linda Krog Ødegaard

With human value at the very core, WeMe joined S-HUB in 2021. WeMe was founded by three individuals who share the same passions and have different backgrounds: Jan Strøm, Linda Krog Ødegaard and Rune Kroken. The vision of WeMe is to introduce AI-based technology helping to embrace full human potential and at the same time contribute to building healthy, sustainable and more productive workspaces. We had a pleasure to have a chat with Linda Krog Ødegaard.

​Linda was introduced to Jan Strøm and Rune Kroken in july 2019 by a fellow friend, a true matchmaker, that knew they all shared a passion for the environment and that they all have a strong belief in the power that lies within us. 

Linda, Jan and Rune come from different professional backgrounds yet found a great partnership in each other. Together they established WeMe on the 8th of March 2020.

Why is sustainability important for WeMe?
We are all parents and being aware that one day, very soon, our children will inherit this planet we realize that nothing is more important. 

What are the greatest sustainability challenges and opportunities for your industry? 
I believe that our greatest challenge lies in ourselves and our behaviour. We need to change the way we live our lives and we need to change the way we run our businesses. 

Moving forward, what are your plans and goals in relation to sustainability? 
Right now, we are creating AI-based technology that will help businesses embrace the human potential in their workforce. This technology will be closing the gap between existing applications that help us manage hard skills, with the challenging task of managing soft skills.

By elevating self management, employees will be on the path to unlocking their full potential, and businesses that choose to embrace the human potential in their workforce can expect to see an increase in productivity and profitability, a healthier workforce and a sustainable business.

What do you wish to learn more about/see of changes in the years to come?
We, as humans, are capable of doing incredible things! Therefore I hope to see all of us taking action. We all have the power and ability to make a positive change for ourselves, for our next generations and for this amazing planet we live on. We can all be changemakers!

We want to learn more about:

• How to embrace curiosity, kindness and empathy as a resource that fuels innovation and change.
• What health benefits we will achieve by developing our soft skills and the financial impact this will have on businesses. 
• The dynamics behind social and cultural shifts and how to influence this shift towards sustainability. 

Who is your sustainability role model?
Greta Thunberg is an extraordinary example of what impact one person can have. There are many more individuals, and also businesses that truly lead the way. 

One company we have been very inspired by is Vestre. Most importantly, we should all aspire to be a role model!

Any advice for other companies? What can companies do to maximize their impact?
Focus on developing soft skills! We like to say that by focusing on soft skills we are better able to solve real problems. And be more profitable. Dare to be engaged on a personal level - dare to be human.